Oath partnering with Admix

Oath’s first-in-market programmatic VR offering enables advertisers to seamlessly extend existing display and video assets into fully immersive and consumer-first VR environments. By partnering with Admix, the first SSP for VR/AR, and programmatic trading infrastructure BidSwitch, standard IAB display and video creative assets are tagged for VR inventory and served programmatically through Oath’s DSP, making it easy for brands to run these ads in a VR environment. Agencies and brands can also tap Oath to develop custom, fully-immersive VR experiences. Programmatic VR is currently available in the U.S. and UK.